HUGO Fragrances is delighted to announce the launch of ‘One Fragrance, One Tree’, a new sustainability initiative inspired by the increasingly eco-conscious outlook of HUGO Fragrances consumers. For each special edition pack of HUGO Element and HUGO Man fragrance produced, one tree will be planted in the Amazon rain forest in Peru .
To help raise awareness of this cause in the UK , Hugo Fragrances has commissioned 5 artists to create their own eco-friendly interpretation of an urban jungle. Designs will be painted on 100% recyclable card in the form of large pop up trees. With creative support from the artists, people will be encouraged to make their own mark by painting blank trees that will be on display in 5 cities throughout the country.
The tour launched in London’s Covent Garden on Wednesday 17th March and travels to Bluewater in Kent (19th – 21st March); Bullring in Birmingham (26th – 28th March) Meadow Hall in Sheffield (2nd, 3rd and 5th April) and Centre MK in Milton Keynes (9th – 11th April) before returning back to Covent Garden on 15th April for a grand finale, where the pop up trees will turn the cobbled pavements of Covent Garden into an urban jungle for the day.