Because really, as pretty as the ad looks, why would you want to have drops of crystally things on your lashes. It doesn't really enhance your lashes to make it more dramatic or any longer. In fact, one would imagine that the extra weight will weigh down your lashes!
Despite my rationale however, I decided to give it a try anyway. I mean, who am I to argue against a whole team of Revlon product developers and researchers who probably spent hours and hours working on this product? So I carefully dripped the clear gel liquid onto my lashes trying VERY hard to get even droplets and ...... that sit! Its basically applying clear gel onto your lashes and the gel basically just stays there...like glue. It does not crystallize and shine or anything. Just sticks there like a blob of glue. And if you want it off, you can literally just pluck it off your lashes, like it was a piece of dirt. And my mom told me it looked like a piece of dirt too! So in conclusion, it was impossible to handle and make even blobs of "jewels" on your lashes AND to top it off, the "jewel" turns out to look like blobs of glue. Needless to say, I am unimpressed. I stand by my initial reaction to this product.