Keira Knightley has been named as the new face of Chanel's Coco Mademoiselle perfume, following in the footsteps of Nicole Kidman, Kate Moss and Vanessa Paradis in representing the design house's fragrances. "Keira's elegance, beauty and modernity are but a few of the qualities that parallel the iconic faces featured in the legendary Chanel fragrance campaigns," a Chanel spokesperson said.