But then I keep seeing these perfectly colored lips in magazines and make-up advertising campaigns, which makes me want to give lipsticks another try. Typically I always pick colors that are pretty and pink, because red lipsticks scare me and orange is my least favourite color. But having seen so many ads where models/celebs have perfectly colored yet natural looking lips that are not just pretty and pink (like above, esp love Leighton Meister's lip color!), I'm beginning to think that maybe a tint of orange is not so bad after all. Besides the color when applied almost never matches its color in the tube. The aim should be to find a shade that comes naturally, like the color your lip looks when it has been bitten.Unfortunately not everyone's lips are the same and what looks good on the model does not always look good on you. I know, because I tried buying the exact same color as the model in an ad campaign and it turned out to be waaay too red for me! So I guess it wouldn't be helpful to talk about exact lip colors here. We can however, talk about the effects to strive for and favourite lipcolor brands around.
The effect I love is sheer with just a bit of shine, which translates to ultra conditioning lipsticks. One of my favourite brand for ultra conditioning lipsticks is Shiseido. They really ARE conditioning. Some lipsticks on the other hand, only add color and actually feel like it is drying the lips instead *cough-mac-cough*. I'm loving this natural hue this model in their ad campaign is sporting. Perfect for the everyday look or to match with crazy eye make-up!
The younger Shiseido line, Maquillage, also make real nice moisturizing lipsticks. Besides their Neo Climax Lip, they also have it matte. 
I absolutely adore their advertising campaign looks. The lip shades are all different yet still very natural at the same time (well maybe the top left model's color is not quite natural...).
Another favourite lipstick brand is Cle de Peau. My mom adores this brand, it goes on smoothly and silkily.
And they come in the most darling elegantly shaped tubes too. Ironically this brand is also owned by Shiseido.... I guess they found the secret formula!These ad campaigns with those fabulously natural yet gorgeous lip colors have finally inspired me to test out and wear lipstick more regularly (more than before anyway, which was zero......). I hope it has done the same for you!
Image Source: Lucky Mag, Allure, Shiseido, Maquillage and Cle de Peau