Model Helena Christensen beat out fellow contenders Eva Longoria and Nicolette Sheridan to become the new spokesmodel for Ultimo lingerie. "I am delighted to be the new face and body of Ultimo and I am really looking forward to the campaign. Ultimo lingerie is great and I am not surprised it is the leading lingerie brand in the UK," she said in reaction to the news. Christensen is taking over from current rep Rachel Hunter.