Universal Pictures will turn the life of Joe Namath into a feature film, with Jake Gyllenhaal playing the Hall of Fame quarterback. The movie will tell the story of how the golden-armed kid became Broadway Joe, the New York Jets quarterback who became a 60s cultural figure. The handsome non-conformist became a sensation on the fields, in nightclubs and on Madison Avenue as the first star to become a magnet for commercials. "Most of the stuff you saw in Forest Gump, Joe lived through all of it," said the executive producer. He witnessed the struggle for civil rights in Alabama, the sexual revolution and Vietnam.source